Assisted Living Advisors: A Personal Touch in the Senior Living Journey

Assisted Living Advisors stands out in a landscape often defined by complex systems, emotional decisions, and a sea of choices. Not as a large agency or automated service, but the company stands out due to the profoundly personalized work of an experienced professional.

Founded and operated by Jenny Swanson, a veteran of the senior living industry, the company brings two decades of hands-on expertise to families during one of the most vulnerable transitions they may ever face.

“Each family’s situation is unique. They don’t need a hundred options—they need the right one,” she mentions.

Swanson did not arrive in this field by chance. With over 20 years of experience working within senior living communities, she knows what quality care looks like from the inside. She understands the logistics of different care models—such as independent living, assisted living, memory care, or skilled nursing—and the realities that families face when trying to choose between them.

Six years ago, she launched Assisted Living Advisors with the mission of helping families make informed, confident decisions. But her vision extends far beyond simply finding placements. Jenny aims to be a trusted resource for everything senior-related, from legal and financial planning to in-home care, hospice, and therapy coordination.

One-on-One Guidance, Every Step of the Way

The company’s heart lies in its process—a step-by-step journey that always begins with listening. Swanson meets with families in person or virtually to understand their situation.

She gathers not just medical and financial details but also personal preferences that often go unspoken: food choices, hobbies, religious values, fears, and hopes. From there, she identifies a short list of carefully selected communities and schedules tours—always joining in person to guide the conversation and ask critical questions.

This kind of support is especially vital when time is short. In hospital discharge scenarios, when families must find a placement within 24 to 48 hours, Swanson moves quickly, leveraging her network and insider knowledge to secure safe, appropriate options immediately. Instead of leaving dozens of voicemails or sifting through online listings, she delivers answers, clarity, and results.

Navigating the Financial Maze with Experience

One of the most common—and pressing—challenges families face is affordability. Senior care costs are often overwhelming, and few understand what resources may be available. Swanson helps families explore every financial avenue, from long-term care insurance and veterans’ benefits to Medicaid programs and county resources.

Her goal is not just to identify a community that meets care needs but one that is financially sustainable in the long run. She explains the nuances of “Medicaid conversion,” clarifies timelines for private pay requirements, and helps families avoid financial traps that might not be obvious to the untrained eye.

Senior Care as a Relationship, Not a Transaction

Because Swanson works locally and visits senior communities daily, she knows more than what can be found on websites or brochures. She knows which communities have high staff turnover, are under regulatory scrutiny, and have quietly changed ownership. Families benefit from this perspective—one they wouldn’t otherwise have without an insider in their corner.

While many companies promote teams and networks, Assisted Living Advisors thrives because of its single, highly qualified founder. Clients are not passed off to junior consultants, and there are no templated solutions or mass emails. Every family gets Jenny’s full attention and expertise.

Swanson’s support doesn’t end when a placement is made. She continues to check in, ensuring the family’s needs are met and adjusting the plan if care needs evolve. Her reputation has been built not on flashy marketing or mass outreach but on word-of-mouth referrals and the quiet gratitude of families who know they’ve found someone they can trust.

In a world increasingly driven by automation and generic advice, Assisted Living Advisors offer something far more valuable: a human connection. With Swanson at the helm, families don’t just find a place for their loved ones to live—they find a partner who walks with them, listens to them, and helps them make one of life’s hardest decisions with grace and confidence.