Freestone Senior Connect

Choosing an assisted living or memory care community for a loved one is never just a matter of search results. It’s a deeply personal, often emotional decision, rooted in trust, compassion and the hope for a better quality of life.

In moments filled with urgency, uncertainty and a flood of options, families need more than facts. They need a steady, understanding hand to guide them.

That’s where Freestone Senior Connect comes in—offering not just smart solutions, but heartfelt support. With a thoughtful blend of technology and genuine care, it helps families navigate their senior care journey with confidence and compassion.

“With each connection, we aim to make every senior feel seen, supported and assured as they begin a new chapter in life,” says Erik Anderson, owner.

The company prioritizes choosing independent or assisted living arrangements that befit each senior’s lifestyle and budget. Unlike typical senior placement agencies that rush for commissions, Freestone fosters lasting relationships with families throughout every life stage, providing support both virtually and in person.

For those who prefer face-to-face interactions, the company maintains a culture of personal engagement and authentic connection, which it calls ‘handshakes and heartbeats.’ From care plans to dietary preferences, it thoughtfully aligns every detail with each senior’s physical and mental well-being. Instead of sharing a list of communities, Freestone conducts tours of various locations with families, allowing them to directly experience the services offered.

This commitment to connection extends to tech-savvy seniors as well. Its proprietary software, Whisper, helps translate each financial and medical profile into precise, data-driven care recommendations. Through this platform, seniors can assess their financial projections, affordability scores and care compatibility calculations, without having to share personal details unless they choose to.

If they do share, Whisper collects their financial inputs, such as pensions, 401(k)s, Social Security and Medicaid, layering them with actuarial insights to generate clear, personalized care plans. This allows families to select the most affordable and preferred plan, rather than being limited to a fixed price for services.

Freestone works closely with executive directors and marketing teams at senior communities across Oregon and Washington to ensure the best possible fit for families. Since most referrals come from busy healthcare professionals, the company ensures the referral process is quick, intuitive and HIPAA-compliant.

It maintains an open communication loop, eliminating confusion over care coordination. Whether they prefer to communicate via text, email or phone call, Freestone automates the process to keep it agile and ensure everyone ends the journey happy. Extending its commitment to personalized care, the company also assists older adults who choose to remain in their homes rather than move into care facilities.

Here, its CAPS-certified construction arm assesses homes and recommends solutions best suited for each senior. Whether staying in their home, renovating for safety or adding an accessory dwelling unit (ADU), this approach demonstrates a socially relevant and forward-thinking commitment to intergenerational living.

For instance, Judy, a local resident without nearby family, turned to Freestone for safety upgrades such as a ramp, grab bars, a toilet elevator and eventually a kitchen redesign. After a fall made it medically unsafe for her to remain at home, the company helped her transition smoothly to a Wilsonville senior community, where she’s now thriving and receiving the care she needs.

Freestone has supported many seniors like Judy, making their homes safer through personalized, tech-enabled solutions. Now embracing AI and Bluetooth-integrated technologies, the company introduces a new solution that allows seniors to share videos of their homes. These videos are analyzed using Universal Design and Certified Aging-in-Place Specialist principles to generate tailored modification plans. Building on this innovation, Freestone is reimagining senior care with heart, technology and purpose—giving seniors the freedom to live safely and comfortably on their own terms.