Sienna Senior Living [TSX:SIA]

On a bright summer morning, laughter rings through the courtyard of one of Sienna Senior Living’s communities—a gentle, joyful reminder that life here is not simply about growing older, but growing forward. With a dedicated team of compassionate professionals and more than 90 residences across Canada, Sienna is where thousands of older adults are writing vibrant new chapters. This is not just senior care. It’s a human-centered approach to aging, built on respect, connection and possibility.

Living Fully, Every Day

Sienna’s philosophy is grounded in a simple yet powerful belief: “Every day of your life is created equal. Today is a new day. Live it fully.”

This pulses through every part of the organization, from the warm welcome in a British Columbia retirement residence to the clinical expertise in a long-term care community in Ontario. With residences in Ontario, British Columbia, Saskatchewan and Alberta, Sienna offers a seamless continuum of support that adapts to each resident’s journey, from independent living and assisted care to long-term and memory care.

Rather than applying a one-size-fits-all approach, Sienna offers living experiences that reflect the individuality of each resident. Independent seniors enjoy a social lifestyle enriched by services like gourmet dining, housekeeping and wellness programming. For those who need more support, assistance is provided with dignity and discretion, allowing residents to continue leading fulfilling lives. In its long-term care and memory care environments, professional teams offer attentive, round-the-clock care with compassion, ensuring safety, comfort and emotional well-being.

“Our team members don’t just care for residents; they help them rediscover life in ways they never thought possible. It’s a big responsibility and they carry it with a deep understanding of its impact,” says Nitin Jain, president and CEO.

Partnership with Families

Sienna understands that care is most meaningful when families are active partners in this journey. Family and Resident Councils provide forums for dialogue, where loved ones help shape programs, services, and activities. The Residents’ Bill of Rights ensures individuals can fully participate in planning and revising their care, reinforcing dignity and autonomy at every stage. Care plans evolve over time, adapting to changes in health, and are developed in close collaboration between residents, families, nurses, and personal support workers.

A shining example of this philosophy can be seen at Lake Country Lodge in Winfield, British Columbia. Here, independent and long-term care options coexist within a single, welcoming setting. With pet-friendly policies, wellness amenities, and a spa, the community reflects Sienna’s belief that comfort and individuality go hand in hand.

A Culture Rooted in Empathy and Growth

What truly defines Sienna is its people. Each story of transformation and joy has a dedicated team behind it. From caregivers and chefs to recreation coordinators and nurses, more than 12,000 employees bring their heart to work every day. The organization’s values—positivity, accountability, empathy, community and growth—are not only aspirational statements. They are experiences that shape the culture of every residence.
This culture encourages creativity and compassion. Team members receive continuous training and are recognized for their excellence. Diversity and inclusion shape everyday interactions, while care teams deliver personalized and consistent care to residents. It’s no surprise that families often describe Sienna’s communities not only as safe and comfortable, but as places filled with joy, warmth and dignity.

To empower its people, Sienna invests in programs like the Sienna Ownership and Reward (SOAR) initiative, which gives employees a direct stake in the company’s success. Scholarships such as the Dino Chiesa award further strengthen the workforce by funding training for personal support workers, health care aides, and continuing care assistants.

“At Sienna, we believe in shared success. Our team members are owners in the company, reinforcing a collective commitment to growth and excellence,” adds Jain.

These values are also reflected in Sienna’s contemporary retirement brand, Aspira. Now in 35 communities and expanding into Saskatchewan, Aspira is a fresh expression of Sienna’s core mission. Residents experience curated dining, accessible fitness programs, creative workshops, and a culture of lifelong learning. Aspira brings to life the idea that retirement is not an ending, but a new beginning—one filled with nourishment, discovery and connection.

Stories that Reflect a Deeper Purpose

Sienna’s impact is best felt through the lives it touches. Winnifred, who came to Aspira Bearbrook hesitant and reserved, but soon found her voice and joy again through something as simple as flower arranging. Ms. McNairn describes her community at Lake Country Lodge as a “safe haven,” where the staff is always “patient, understanding, cheerful, and professional.” Then there’s Mr. Pottinger, who found a new kind of freedom in letting go of household worries and embracing a lifestyle where every need, from meals to maintenance, is thoughtfully met. These are authentic glimpses into lives enriched by Sienna’s care, confidence and companionship.

Sienna’s work also reaches beyond its walls through the Sienna for Seniors Foundation, a charitable initiative inspired by the late Sandra Boyle. It supports vulnerable seniors across Canada by funding programs that address food insecurity, mobility, mental health and social isolation. This commitment to community is a natural extension of Sienna’s mission to ensure that aging is never a barrier to dignity or joy, regardless of where someone lives.

A Future Shaped by Listening, Resilience and Renewal

Like all healthcare providers, Sienna faced unprecedented challenges during the COVID-19 pandemic. Instead of stepping back, the organization chose to step up, strengthening protocols, supporting staff and enhancing communication with families. Transparency, adaptability and safety became guiding principles as the company rebuilt trust and improved operations.

Today, Sienna is a publicly traded company on the Toronto Stock Exchange with a clear-eyed view of the future. Its ongoing investments in technology, training and resident programming reflect a commitment to innovation and excellence while maintaining compassion and a human touch. The company is expanding in Alberta and Saskatchewan, piloting new wellness initiatives and embedding environmental and cultural sensitivity into every aspect of its operations.

Amid all the growth and forward momentum, the essence of Sienna remains beautifully simple: a place where life deepens with age. Sienna shines in the spontaneous laughter between residents, in the quiet presence of a caregiver listening with intent, in the gentle encouragement that reignites forgotten passions. Here, every day is an invitation to live fully.