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Some of the most powerful transformations begin with a simple truth: “I’ve seen it fail—and I know there’s a better way.” That realization drove Mark and Michele Vollmer to start Queen City Elder Care in Cincinnati 13 years ago. They weren’t following a trend—they were filling a gap they had experienced personally while caring for her mother with Alzheimer’s. What they needed at the time—reliable, specialized, truly accountable in-home dementia care—didn’t exist. So they built it. “We didn’t start the company to mimic the industry, but to raise the bar on what quality care and accountability should look like,” says Michele Vollmer, CDP, co-founder and partner. With a combined 60 years of healthcare experience and a successful history as co-founders of Queen City Hospice, the Vollmers entered the elder care space with a more complete approach. Dementia support, they believed, required compassion, structure, oversight, and professionals trained to handle the nuanced, often unpredictable progression of cognitive decline. They understood the clinical complexities, the emotional toll on families, and the glaring gaps in quality home care. The result of their experience, frustration, and vision is a boutique elder care agency rooted in Cincinnati and laser-focused on delivering not just service, but continuity, compassion, and competence—especially in the challenging landscape of dementia care. A patient may improve one week and decline the next, requiring deep understanding and specialized care, not just basic support. To address this, the Vollmers— both Certified Dementia Practitioners (CDPs)—bring professional expertise as well as personal experience to every case. They built the organization around this specialty, with a team that includes dementia-certified trainers and a nationally certified activities director. Caregivers receive targeted training to navigate the ups and downs of dementia and design client activities that are both engaging and cognitively enriching. Raising the Bar on In-Home Dementia Care Rejecting the franchise model from day one, Queen City Elder Care built its own path—one that prioritized control, flexibility, and reinvestment into care rather than paying out franchise fees. The company reinvested directly into its staff and oversight systems. While most franchise agencies are driven by volume and standardized models, this business remains deeply personalized and owner-involved, with a hands-on approach to everything from caregiver hiring to quality control. That reinvestment is evident throughout the company— especially in the team the Vollmers have built and nurtured over the years. At the heart of that team is Sallie Funk, CDP, CADDCT, the company’s Director of Client Services. Sallie is not only a Certified Dementia Practitioner—she is also a Certified Alzheimer’s Disease and Dementia Care Trainer (CADDCT), an important distinction that underscores her depth of knowledge and her role in shaping the expertise of others. With over 25 years in the elder care space and more than a decade at Queen City Elder Care, Sallie plays a central role in maintaining the company’s high standards.
When words fall short, care shows through quiet understanding and compassion. It’s more than just completing tasks. This was the reality for a devoted husband as he watched his nonverbal wife struggle to express her needs. Determined to ensure she received the best care, he turned to Southern California Caregiving. What followed was a team of compassionate caregivers who intuitively understood her unspoken needs. The impact was profound—she remained safe and never experienced a fall or hospitalization. Her family saw the difference and felt reassured. She radiated peace, and her calm demeanor and healthy glow reassured them she was truly cared for. That kind of personal, attentive service has been at the heart of this family-run company for over ten years. “We treat every client as our own,” says Maribeth Brigden, case manager. “For us, home care is more than just a service; it’s about family taking care of family.” This deeply personal approach is reflected in Southern California Caregiving’s expertise in dementia care, post-surgery recovery, and support for clients with ALS and multiple sclerosis. The team helps with daily personal care, meal preparation, medication reminders, grooming, and incontinence care—ensuring each client stays clean, well-fed, and on track with their health needs. But the care doesn’t stop there. The company leverages technology to make homes safer and caregiving smarter. Fall detection, medication monitoring, and early infection alerts help prevent emergencies before they happen. Clients enjoy peace of mind knowing their health is being watched over, not just with compassion, but with precision. Southern California adds an additional layer of care and convenience by combining safety services and smart technology. It ensures a comfortable and secure living environment through health monitoring, safety supervision and respite care, all supported by cutting-edge fall detection and health monitoring technology. This thoughtful intake process helps pair each client with the right caregiver, creating a seamless transition and a stronger bond from the start. This system also monitors medication adherence and picks up early signs of infection, allowing caregivers to intervene before a situation becomes critical. Team SoCal Caregiving integrates safety measures with personal care to minimize medication mishaps, prevent avoidable hospital visits and ensure continuous care at home.
In the ever-evolving world of senior care, families often find themselves overwhelmed by the choices and uncertain of the right path forward. For those navigating this emotional journey in and around Charlotte, NC, BlueDot Cares offers more than just placement services—it provides clarity, trust, and support. At the forefront of this effort is Jamie Jollie, senior placement specialist at BlueDot Cares—a firm co-owned by Kevin Bilderback and Jimmy Clonaris. His two decades of experience in senior living bring credibility and compassion to every client interaction. With a background that includes years as an assisted living director in multiple states, Jollie’s insight into the inner workings of senior communities allows him to guide families with rare depth and understanding. BlueDot Cares operates with a unique and important distinction: it is a free service to families. While other placement services may prioritize communities with exclusive partnerships, BlueDot works with approximately 90 percent of senior living communities in the Charlotte region— ranging from Rock Hill to Statesville—giving them an extensive and impartial reach. These relationships span independent living, assisted living, memory care, and family care homes. The few exceptions—high-end continuing care retirement communities that require large buy-ins and certain Medicaid-focused providers—are notable but rare. Outside of these, BlueDot’s expansive network ensures that its recommendations are made solely with the family’s best interests in mind, not influenced by a limited list of partners. That neutrality is at the heart of the BlueDot philosophy. Instead of pushing families toward specific properties, the company builds each recommendation around individual needs, preferences, and circumstances. Whether a loved one needs minimal support or more intensive memory care, BlueDot helps narrow the options by assessing care requirements, budget, proximity to loved ones, and lifestyle preferences. Jollie draws on his operational background to create a thorough yet deeply empathetic process. When families come to BlueDot, they are not rushed. Cost is another key consideration. He works within the family’s financial boundaries, presenting only options that fit their budget.
Medicare forces a choice but rarely offers a clear path. Seniors looking beyond Original Medicare must decide between traditional Medicare with a supplement plan—which offers flexibility at a higher cost—or Medicare Advantage, which lowers premiums but can limit provider access. The differences are significant, yet all too often people face them with little knowledge about how coverage aligns with their doctors, prescriptions, lifestyle, or budget. That can leave individuals confused, unprotected, and underserved. American Senior Resources (ASR) steps into that gap. ASR agents are trained to use an education-first approach, helping clients understand the complexities of Medicare before they make a decision. Based in Seattle, the firm serves individuals across the Pacific Northwest and beyond through its agent network. Its advisors bring deep Medicare knowledge, comparing plans across the market and matching each client with coverage that fits their health needs, financial situation, and long-term goals. It is crucial for consumers to stay informed and review their plan options and related costs annually. Even if they are satisfied with their current plan, circumstances, costs, and choices can change each year. “There may be other options that better suit their needs,” says Kevin Peterson, ASR Sales Executive. Medicare Advantage plans, Medicare Supplement policies, and Prescription Drug Plans form the core of ASR’s offerings. These options build on Original Medicare and give clients flexibility in structuring their coverage. ASR also offers individual medical, life, annuity, hospital indemnity, and gap insurance products. Many clients arrive with nothing more than a deadline and a stack of confusing paperwork. ASR advisors take the time to walk them through their choices, comparing premiums, networks, and drug formularies. They explain how these differences may impact daily care, prescriptions, or emergency services. At ASR, education does not end after enrollment. Advisors stay in touch through annual reviews, newsletters, and timely outreach during Medicare’s open enrollment period. When plans change—as they often do—ASR helps clients reassess and adjust.
In the fragmented world of in-home care—where rules are complex and coverage is uneven—1st Choice Home Care is changing the game. Founded by RN Alycia Stroud, whose twelve-year career spanned front-line nursing, private insurance marketing, and multi-state case management leadership, the company grew from her firsthand insight into the system’s blind spots. When Alycia left her role overseeing thousands of nurses and case managers, she didn’t slow down—she jumped into action. Using her deep understanding of contracts and reimbursement, she secured agreements with private insurers, Medicare, Medicaid, hospitals, and four VA programs, creating a lifeline for clients who would otherwise have nowhere to turn. Today, 1st Choice’s passion lies in America’s rural care deserts. Rather than chasing volume in crowded markets, Alycia and her team cultivate relationships with Departments of Human Services, primary care physicians, and local advocates—one referral at a time—to map regions lacking home-care support. Every dollar beyond sustainable wages is reinvested into expanding services, closing gaps, and educating families on available resources. The result is a community-driven agency where clinical expertise and relentless advocacy deliver care exactly where—and when— it’s needed. “I knew there was more I could do,” Stroud says. “So much of what patients need isn’t just about medical treatment— it’s about understanding the systems, the paperwork, the programs they don’t even know exist.” That insight became the company’s foundation. 1st Choice Home Care continues to serve all of Arkansas with ADL assistance, Medicaid navigation, and tailored care plans, with a commitment to educate, advocate, and push through red tape for every person they serve. Hands-On, Community-Driven Approach At the heart of the company’s model is a deep respect for the individual. Rather than relying on standardized care plans, 1st Choice builds each client’s support system from the ground up, factoring in everything from the number of pets in the home to how a client likes their bed made. This level of personalization is rare, but Stroud sees it as non-negotiable.
Owen Lawrie, Founder and CEO
Hospice care is built on compassion. Patients want to feel safe, cared for by familiar faces and treated with dignity. Yet delivering consistently exceptional care requires solving a critical industry challenge of keeping skilled caregivers committed to their calling. Owen Lawrie, founder and CEO of Uplift Hospice, understood this clearly. His mother, a registered nurse with decades of hospice experience, returned home each day with quiet resolve, carrying the emotional intensity of her work. Her journey inspired his mission. Drawing from her experiences and his entrepreneurial drive, Lawrie built Uplift on the principle that exceptional patient care follows when caregivers feel valued, respected and supported. This supportive culture has become Uplift’s core differentiator, translating caregiver well-being into award-winning patient care. At Uplift, caregivers are treated with the same dignity they extend to patients. The culture prioritizes respect, trust and appreciation, which is why caregivers stay longer, contribute more deeply and grow professionally within the organization. For families, this stability is invaluable. They regularly see the same caregiver at their doorstep, without repeatedly explaining their loved one’s needs. Familiarity brings comfort during uncertain times. “We deliver the kind of care and respect I would want for my parents or grandparents,” says Lawrie. “That care starts by investing in our caregivers, appreciating their dedication and giving them every reason to stay. Lasting, meaningful care comes directly from there.” Uplift offers routine home care, respite care, continuous home care and general inpatient care. Each includes standard services like durable medical equipment, medications and supplies. Care is delivered wherever patients feel most comfortable in assisted living, memory care or a group home. The process begins with a simple, experienced hospice team visiting the patient’s home to check eligibility, explain services and answer questions. From the start, families receive honest guidance without pressure. Knowing many feel uncertain about hospice or palliative care, Uplift focuses on education to help families make confident, informed choices.
Aging looks different for the 21st-century retiree. For former CEOs, artists, and entrepreneurs, retirement is less an end and more a launchpad—into deeper social connection, intellectual curiosity, and the lifestyle they’ve spent a lifetime building. Rather than scale back, today’s retirees are looking for a lifestyle that aligns with the sophistication and purpose they cultivated for decades. For today’s discerning residents, Coterie Senior Living offers something distinctly different: a life designed around the ambition to keep living fully. With two communities –Coterie Cathedral Hill in San Francisco and Coterie Hudson Yards in New York City – the brand delivers this promise in two of the country’s most dynamic urban centers. The communities are designed for those who are entering a new life chapter but have no intention of stepping back from the life they love. What unites them isn’t just a premium zip code—it’s the desire to stay connected, challenged, and culturally active. Coterie redefines luxury senior living by blending high-end hospitality with personalized wellness and purposeful living. Its approach is grounded in resident-led initiatives, curated outings, and experiences tailored to the interests and intellect of its community. Weekly programs might include book clubs or terrace yoga, but they’ve also involved candlelit catacomb tours, Broadway premieres, and speaker sessions featuring thought leaders. There’s even collaboration with nonprofits like Meals on Wheels and local fire departments, offering opportunities to give back. “Our residents aren’t slowing down but seeking more—more connection, more creativity, more purpose. We’ve built an environment that reflects that mindset and supports it every day,” says Sarah Laloyan, senior vice president of operations for Coterie. Behind the scenes, a dedicated resident engagement team conducts ‘resident discovery,’ interviewing each one during onboarding to learn about their interests, career history, and personal preferences. That information is stored in a proprietary database. New residents are matched with current ones to help foster instant connections and smooth transitions. For many, it means they’re not entering a new home but joining a community where someone is already saving them a seat.
Turning 65 opens the door to Medicare, and a wave of questions comes with it. Which plan should I choose? Will my doctor be covered? What if I pick the wrong one? For millions of Americans approaching Medicare eligibility and retirement, navigating coverage options is one of the most confusing and consequential decisions they face. That’s where MySeniorHealthPlan.com steps in. Founded on the belief that healthcare choices should empower, not overwhelm, MySeniorHealthPlan.com has been serving clients for 20 years at no cost. The company has helped thousands of seniors across the U.S. make confident, informed decisions about their Medicare coverage. With a team of licensed agents serving all 50 states and multilingual support in Spanish, Chinese, and other languages, it has built a strong reputation for trust, consistency, and results. “We exist to bring peace of mind to Medicare-eligible communities through trusted, ongoing guidance and human-centered support,” says Pete Blasi, president and CEO of MySeniorHealthPlan.com. “We’re not here to sell plans; we’re here to serve people.” MySeniorHealthPlan.com begins by addressing the unique needs of each client. Whether someone is new to Medicare or reviewing an existing plan, the process starts with a personalized consultation to understand their doctors, prescriptions, financial concerns, and lifestyle. Agents help explain Medicare’s complex rules and enrollment timelines, guiding individuals to plans that align with their goals and often discovering cost-saving opportunities that others miss. For example, the licensed insurance agents help Medicare beneficiaries understand every aspect of Medicare, from coverage and costs to enrollment timelines, eligibility requirements, what’s included, what’s not, and even the options available beyond traditional Medicare, like Medicare Advantage. This clarity often translates into a life-changing impact. MySeniorHealthPlan.com has helped clients reduce out-of-pocket expenses from hundreds of dollars a month to little or no premium costs just by identifying better options available in their region. In many cases, clients express profound gratitude for the support, often leaving 5-star reviews or calling the team simply to say thanks.
Laura Silverstein, Administrator/Director of Patient Service, True Care Home Care
Ashley Watts, Director of Home Care Operations, Elite Home Care
Dawn Platt, National Director of Memory Care Programs, Discovery Senior Living
David Chandler, VP of Clinical Services and Business Development, Senior Helpers
John Mulder, Chief Medical Consultant for Hospice and Pallaitive Care, Holland Home
Elsa Lam, Vice President, Regional Patient Care Services, VNS Health
Tim Matthews, Vice President Marketplace Sales, PacificSource Health Plans
The in-home care services sector is experiencing rapid growth, driven by an aging population, technological advancements, and a shift toward personalized, holistic care models within home settings.
Elder care is evolving to prioritize cognitive health, with dementia specialists playing a crucial role in delivering proactive, holistic support that enhances the quality of life and maintains independence for older adults.
Elevating the Standard of Senior Living and Care
As individuals age, their needs often grow more complex—requiring attentive medical care, emotional support, dependable assistance, and an environment that upholds dignity and comfort. Whether it’s navigating Medicare insurance, securing in-home care, or finding the apt senior living environment, the right support makes all the difference. Families often face emotionally charged decisions that blend healthcare, finances, and lifestyle. These moments call for more than just options—they require empathy, practical insight, and coordinated guidance to bring clarity and confidence during uncertain times. At-home care remains a trusted path for aging well, combining familiarity with hands-on support. Trained professionals provide assistance and companionship, helping maintain independence as needs shift. Meanwhile, thoughtful placement and specialized hospice services ensure that even the most sensitive transitions are handled with care and respect. In this edition of Elder Care Review, we spotlight organizations delivering a wide range of solutions to meet those evolving needs, from Medicare supplement insurance plans and senior placement services to luxury senior living and in-home hospice care. Together, these services form a dependable ecosystem that helps older adults age with dignity, comfort, and peace of mind. The cover features Queen City Elder Care, a mission-driven agency offering certified dementia expertise, post-acute care, and a non-franchise model built on personalized, consistent in-home support. This issue also includes insights from leaders in the field. Cole Smith, Corporate Director of Care and Cognitive Wellness at Brightview Senior Living, emphasizes the power of emotional connection and active listening in supporting those with dementia. Dr. John Mulder, Chief Medical Consultant for Hospice and Pallaitive Care at Holland Home, highlights the need to expand awareness about hospice as a compassionate, comfort-centered approach to care. We hope this edition offers a renewed perspective on elder care and deepens appreciation for the providers shaping how we age with dignity.